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| Ispo Sport & Style  Barely eight weeks before the start on July 8, 2007, the international lifestyle trade fair ispo SPORT & STYLE at the Munich trade fair grounds is attracting numerous brand exhibitors from Henry Cotton's to Canterbury of New Zealand to Philipp Plein with a new concept. In addition to many exhibitors of long years, many new participants have confirmed their coming. The completely booked theme worlds prove that the specialization in the interaction between fashion, sport, lifestyle, beauty, accessories, design and music is convincing both national and international exhibitors.As the first and only trade fair worldwide, ispo SPORT & STYLE is categorizing all themes according to worlds and styles of life and consequently in line with the needs and interests of consumers. With this innovative concept, brands from the areas of lifestyle, design, accessories, beauty and music can exhibit alongside of traditional fashion and sporting goods manufacturers. The high level of bookings with numerous exhibitors from different industries and the positive feedback in discussions with retailers also show that the new concept is precisely the right thing. Among the most prominent new exhibitors are brands such as Ben Sherman with his current summer line as well as trend shoes and accessories, Henry Cotton's with his combination of British sporty and purist American style, Pantofola d'Oro with its refined shoe collection, which combines Italian luxury with sporty chic, and the well-known brand Camper. A look at the outfits, which will be worn at the rugby world championships in September is of course obligatory at the trade fair. Among others, the brand Canterbury of New Zealand is exhibiting its fashion line with a refined, elitist and at the same time colorful spirit, which reflects a perfect mixture of lifestyle and sport. A star from fashion heaven is also mandatory at the largest trade fair for sport and style. Philipp Plein embodies pure, refined design with his exclusive collection and is again setting new trends with his new fashion collection "SCANDALEUSE BEAUTE" and his first real jewelry line "DIRTY DIAMONDS". Many of this year's participants have been coming as regular exhibitors to the fashion city Munich for years. These include brands such as Bogner, Matador, Meindl, Quiksilver, Seafolly, Arena, Brax Golf, Luis Trenker, Asics, Chervó, Jack Wolfskin, The North Face and many more. Golfino is also participating again with its new golf collection at ispo SPORT & STYLE. As exhibitors at the winter trade fair for many years, Hummel, Reef and Spyder will be represented with summer collections at the trade fair for the first time. A few exhibitors such as Asics are expanding their present at the largest trade fair for sport and style. Asics is exhibiting in the three theme worlds "performance", "sportstyle", and "ispovision" this summer. drykom is exhibiting with a very special piece of its new collection in the breathtaking and stylish shop window gallery, the "Premium Design Tunnel" in the "ispovision" segment. The new concept also integrates lifestyle-oriented partners into the trade fair. For example, the automobile company Volvo will exhibit its refined, trendy design cars. In addition, the following partners will present the lifestyle topic to visitors: MAC, Sony BMG, Samova and Stilwerk. write your comments about the article :: © 2007 Exhibition News :: home page |