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| TrasCom, the First Specialized Commercial Transport Exhibition TrasCom, the First specialized Commercial Transport Exhibition, will take place at the new exhibition area at Fiera di Roma exhibition centre, from 7-10th June 2007. There are 2, 500, 000 commercial vehicles circulating in Italy today that are produced by approximately thirty manufacturers; with more than 220, 000 new registrations every year and a wide range of equipment suitable for a vast number of intended uses. With regard to exhibitions, commercial vehicles have always been considered a kind of no man's land. They have sometimes been grouped with industrial vehicles, and included at other events mainly dedicated to cars. This situation was also evident in the sales network of leading manufacturers, at least until a few years ago. Instead, functions, requirements, market solidity and related problems have altered over the last few years and are still undergoing rapid change. An increase in uses, which also often involve public transport, demands from users for a more professional assistance network and for a range of increasingly dedicated equipment, encourage manufacturers to diversify their sales and assistance networks and request real and separate visibility for this sector, requested many times in the past but denied. This event at Fiera di Roma exhibition centre was based on setting up an industrial project that TrasCom offers the market today. Outlines and contents of the project were discussed at length with those concerned and, with work in progress, exhibitors and sector-related associations will be increasingly involved to achieve an Exhibition designed to meet exhibitors' demands and visitors' expectations. This task has been entrusted to two other partners, who, together with Fiera di Roma exhibition centre, have set up this new exhibition. One of these is Solly Cohen, Chief Executive Officer for Fiera Milano International, with long-standing experience in international relations, and Gian Paolo Pinton, a well-known manager for the trade fair sector and protagonist at freight transport exhibitions for more than a decade. The project at this Exhibition is divided into four basic areas: Innovation, Safety, Sustainable Mobility and the Second-hand Market for commercial and industrial vehicles, considered crucial for the transport system today. Innovation and technological research. At the end of a long period when comfort and vehicle performance were the aspects of research and innovation that manufacturers largely invested in, the technological component and marketing innovation are the themes that have attracted more attention over the last few years. In fact, much is being done and many margins still need to be recovered. Protecting the environment is an essential requirement of international protocols, European directives, Italian regulations and the rules of public administrators, who require positive solutions from manufacturers. Innovation in the field of marketing – which is the goal of TrasCom, with its specialization and location (the new exhibition area at Fiera di Roma exhibition centre) - means meeting the requirements of an increasingly varied demand. write your comments about the article :: © 2007 Exhibition News :: home page |