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| Domotex Middle East  When it opens its gates to the visiting public in Dubai, the second edition of DOMOTEX Middle East (11 - 13 June) will see around 260 exhibitors from 36 countries, including several market leaders. This International Trade Fair for Carpets and Floor Coverings is the ideal springboard to new market opportunities throughout the Middle East. The exhibitors will profit directly from the strong economic growth and the associated construction boom in the Gulf Region. DOMOTEX Middle East focuses on hand-made and machine-made carpets and rugs, textile floor coverings, resilient floor coverings, parquet and timber flooring, laminate flooring, ceramic tiles, as well as natural stone and marble.Several major residential projects are under way in the Gulf Region. The "Al Reef Villas" project in Abu Dhabi, for example, consists of 2, 500 villas and 1, 700 apartments in the medium price range. Other examples include the "Saadiyat Island" project (which will house 150, 000 inhabitants) and "The Gate" (designed for 120, 000 residents). These and other projects are generating increases in sales potential for floor covering manufacturers. Demand is high in all the various price segments. Against this background DOMOTEX Middle East will function as the ideal stepping-stone to these growth markets. An extensive advertising campaign has been started to raise awareness of DOMOTEX Middle East in the region. This campaign consists of focused mailshots, TV and radio commercials, plus advertisements in daily newspapers and trade journals. DOMOTEX Middle East is targeted at the following visitor groups: wholesalers and retailers of flooring products; decision-makers from the commercial property sector; planners, architects, interior designers and interior decorators; construction companies and their purchasing staff; project developers and managers; floor fitting and laying companies. Visitors can look forward to a fascinating line-up of special displays at DOMOTEX Middle East. A new highlight in 2007 will be "Creative Flooring" in Hall 5. On two separate stages professional floor fitters will demonstrate the possibilities for combining different materials in order to create completely new visual effects. The spotlight will also be on new floor-fitting techniques. This special display will appeal to members of the skilled trades, as well as to architects and interior designers. In the words of Kenneth Laidler, President of the Association for Professional Interior Designers (APID), "DOMOTEX Middle East plays an important role. Interior designers are always looking for unique, new materials and concepts." A further highlight will be the presentation of the eleven winners of the Carpet Design Awards (CDA) that had previously been shown at DOMOTEX HANNOVER. The CDA singles out outstanding examples of creativity and quality in the hand-made carpets segment. One of the exhibits, which had meanwhile been sold, was recreated specially for DOMOTEX Middle East so that the CDA ensemble can be presented in its entirety. During the show visitors will have the chance to vote for their favourite carpet and win a prize. write your comments about the article :: © 2007 Exhibition News :: home page |