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| Luxe Pack New York 2007  Luxe Pack New York 2007, May 23 and 24 at New York's Metropolitan Pavilion, will showcase more exhibitors than ever before and will again offer a compelling series of seminars, special exhibits and events designed to appeal to industry leaders and decision-makers. The Luxury market is still very steeped in the old notions of luxury but the digital age has given rise to new definitions of luxury, where it is no longer about craft, ornate-ness, ostentatiousness, using expensive materials, or the handmade, but instead about innovative ideas, new social behaviors, innovative forms, new materials, new robotic technologies and production methods.Graphic branding (Target's red bulls eye) has become the emotional tie to consumer recognition and trust. Chanel's shiny black boxes emblazoned with the gold double "C" logo is a package that brands an entire fashion empire. Chanel °5 is contained in a bottle that has become the package that not only brands an entire fragrance line, but stands as an image for fragrance itself. Clinique's green and silver boxes stand for quality, clinical efficacy and trust. Tiffany's blue box can be acquired in porcelain. Today, packaging, whether stock or custom, can instantly brand a product when designers and marketers create a lasting impression. CPC Packaging will celebrate its 6th annual awards program. Eighteen of the past year's outstanding beauty packages have been selected as winners in five categories: fragrance, cosmetics, personal care, sampling/promotional, and green packaging. The editors will present awards to representatives of the winning companies. write your comments about the article :: © 2007 Exhibition News :: home page |