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| Open Source Business Conference IDG's InfoWorld, the integrated media brand for IT solutions management, today unveiled the agenda for the sixth Open Source Business Conference (OSBC), the premier event for open source software and business, taking place May 22-23, 2007 at the Palace Hotel in San Francisco. InfoWorld also announced that the OSBC brand is now integrated with its portfolio of online, event and print products. This is the first OSBC event managed by InfoWorld. The event series was previously run by sister IDG brand, IDG World Expo. InfoWorld's open source business build-out mirrors the brand's successful technology advocacy approach: face-to-face InfoWorld executive events, online community media (Weblog, newsletters), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com. Open Source Business Conference (OSBC) is the industry's only forum for senior business leaders, C-level technical strategists, lawyers and venture capitalists to collaborate on emerging business models, strategies and profitability for open source software use. OSBC explores the legal, investment, vendor and customer risks, rewards and opportunities presented by open source software. The 2007 program focuses on what's now, next and legal in the world of open source business. InfoWorld's integrated sponsorship packages help OSBC vendor partners market their offerings to technology influencers and IT solutions management, using a cross-media approach including face-to-face, online, and print media offerings. New levels of sponsorship include branding and networking at the two-day event, participation in an online "Spotlight" focused on open source, print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event. write your comments about the article :: © 2007 Exhibition News :: home page |