Ispo China Winter 07

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asia

The National Agricultural Exhibition Center in Beijing will open its doors on Wednesday, March 14th, to host the ispo china winter 07 for the first time. No other city is currently featured more prominently in the spotlight of the international sporting goods industry than China's economic, winter sports, and tourism metropolis. The move of ispo china from Shanghai to the Olympic city of Beijing was certainly worth it: several weeks prior to the official opening the trade show was fully booked. This is further validation of the ispo china's position in the sector of sports, fashion, and lifestyle throughout Asia.

More than 300 well-known brands will present their latest innovations and trends for outdoor, snow sports, board sports, team sports, sportstyle, as well as fabrics & fibres; among them 3M, Asolo, Atomic, Black Yak, Brugi, Burton, Buff, Colmar, Dakine, Elan, Exel, Fischer, Gabel, Garmont, Gore, Halti, Jako, K2, Laken, Lowa, Lowe Alpine, Marmot, Merrell, Northland, Ozark, Reichmann, Roces, Schoeller, Spyder, Symaptex, Tecnica Group, Ternua, The North Face, Toray, Trekstar, Shehe, Uvex, Vasque, Vibram, and Wintersteiger.

Not only did the number of exhibitors experience a boost, the booth size for a number of renowned industry members and repeat exhibitors has also increased substantially. In addition to the interior space the trade show will also make use of an additional 2, 000 square meters of exterior space for a number of events. The number of online visitor registrations also increased by a considerable factor compared to the ispo china 06. This is most likely a result of the Ambassador Tour held prior to the trade show, which included personal visits by ispo china representatives to several thousand retailers in the following 12 cities, providing them with comprehensive information on the trade show: Haerbin & Daqing, Dalian, Jilin, Shenyang, Changchun, Qingdao, Jinan, Nanjing, Shanghai, Shijiazhuang, Tianjin, Beijing.

In cooperation with the Chinese Outdoor Retailer Association (CORA) the ispo china presents a model shop demonstrating the best ways for retailers to arrange and organize their stores, in order to maximize customer satisfaction and economic efficiency. Well-informed CORA members will be on location to answer any questions. Companies such as Patagonia, Jack Wolfskin, and Coleman use this platform for their first launch on the Chinese market, thus selecting the ispo china as a primary means for market entry.

Athletic action is provided by the National Bouldering Cup 2007 – or to be exact, at the ispo china / Ozark Bouldering Contest. Held in cooperation with CMA, the event will pit top speed and difficulty climbers against each other. The m-cro International Slalom Open, the first World Freestyle Slalom Circuit in Beijing, will be just as exciting. More than 100 pros from France, Korea, Singapore, China, Hong Kong, and Taiwan will celebrate the best of the best of inline skating at the National Agricultural Exhibition Center.

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