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Trackability is the name of the new Reed Exhibitions event, organized by Fiera Milano International in collaboration with Wireless, dedicated to the track-and-trace and automatic identification industry. Trackability will take place 6–8 February at Fieramilanocity as part of Infosecurity & StorageExpo Italia. With the contribution of the industry's leading companies, manufacturers, system integrators and service providers, the show will offer a complete overview of track-and-trace expertise, technologies and products, with a special focus on the benefits they bring in terms of the visibility of information within supply chains, product trackability and the fight against counterfeiting.

With the event hosting high-level conferences, an innovative exhibit area with hands-on demonstrations and simulations, as well as PD and certification activities dedicated to technological, operational and legal issues, Trackability offers direct experience with automatic identification technologies, the latest developments, the legal aspects and the main products now available on the market.

Plus, a ground-breaking exhibition event will feature a tour through the key areas that track-and-trace technologies can be applied, with sponsors setting up an integrated display of applications, products and services.
The decision to present these new technologies in identifiable environments will give visitors a clearer picture of their ease of use and the immediate benefits to be gained through their application.

Covering technological, operational and legal aspects, the PD activities will be promoted and presented by Italian and international partners. And Trackability has another first in store for the Italian market as it hosts international RFID certification exams – a practice that's been in place for some time at the industry's key international events.

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