From 24 to 28 January 2007, Beautyworld in Frankfurt am Main will once again be the meeting place of the international beauty and cosmetic sector. As the first international order venue of the year, the International Trade Fair for the Perfumery, Drug Store, Cosmetics and Hairdressing Trade is distinguished by an extensive spectrum from the fragrances, cosmetics and accessories segments.
In 2007, Beautyworld will present its tried and tested concept in a new setting comprising three neighbouring exhibition halls: the 'Festhalle', the 'Forum' and Hall 5. Visitors to the fair will benefit from the new location in several ways. Beautyworld visitors also profit from the synergies generated by two other international trade fairs being held at Frankfurt Fair and Exhibition Centre parallel to Beautyworld: Paperworld and Christmasworld. At Paperworld, the trade fair for paper, office supplies, stationery and creative arts and crafts, visitors will also find gift-wrapping materials and ribbons while, at Christmasworld, the fair for all festivals of the year, they have the chance to discover decorative materials of all kinds and to gain inspiration for their window decoration.
The heart of Beautyworld 2007 is the domed 'Festhalle'. Almost 100 years old, the historical heart of Frankfurt Fair and Exhibition Centre represents the ideal setting for an innovative luxury concept. The portfolio of products to be seen also reflects the exclusive atmosphere of the 'Festhalle'. Here, exhibitors can present high-grade premium and niche brands in luxury lounges. The focus is also on niche brands in the 'Forum of Excellence'. This special area brings together high-end products that are not sold via broad channels of distribution. Up-coming brands are spotlighted in the 'Talents of Beauty' area where young companies have the chance to test the response to their products and to initiate discussions with potential business partners.
Asian exhibitors will make a separate presentation under the motto, 'Feeling of Asia' in the 'Forum', level 1. In Hall 5.0, everything revolves around body care and accessories. Forum, level 0, focuses fully on the wellness and spa segment. The 'Future Spa' special show, which looks at tomorrow's spas and creates gender-specific wellness worlds in line with the needs of men and women, is being organised in cooperation with the renowned Swiss spa designer, Joachim G. Hallwachs.
The new hall plans also mean Beautyworld will have more exhibition space at its disposal. In turn, this means that the event can be developed in terms of content. Thus, the portfolio of Beautyworld will be supplemented next year by the addition of the 'Wellness and Spa', 'Cosmeceuticals', 'Cosmetic Treatments', 'Private Label Production' and 'Services / Concepts' product groups. To date, the Beautyworld Team has received over 200 registrations from 25 countries. Around 420 exhibitors from all over the world are expected to take part when the fair opens its doors next year.
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