Franchising Middle East 2007

FME rides the new wave Franchising Middle East (FME) – the premiere franchising show is all set to go into its fourth edition from 7-9 March, 2007 at Dubai International Exhibition Centre. Held under the patronage of Mohammed Bin Rashid Establishment for Young Business Leaders, the three day event offers an opportunity for international franchisors to attract entrepreneurs and investors across the Middle East.

The exhibition is a prime source of in-depth information on new business and investment opportunities emerging in the region. As an interface between international franchisors and entrepreneurs from the entire Middle East North Africa region and surrounding neighborhood of Indian pub-continent, Iran Iraq, Lebanon and Egypt, the show has served as a gateway for many international brands in these regions. A large number of international and regional franchisors and master franchise will show case their roducts and services. Industry leaders, trade analysts, key decision makers and representatives of various franchise associations including the International Franchise Association (IFA) would converge in Dubai to evaluate and capitlise on the opportunities created by one of the world's fastest growing markets.

Middle East's strategic geographic positioning which uniquely places it midway between Europe and East Asia has only facilitated this growth. International franchisors seeking new business markets favour Middle East as a franchising destination as it assures easy accessibility and pommunication with the surrounding areas. Increasingly, Middle East is being perceived as an ideal business base that allows international franchisors to tap the best of all the worlds.

The other peculiarity of this market stems from the fact that it a Baby –Boomer market with half of the local population under 29 years of age, and with a continuing average annual population growth of 3.5 per cent per annum. This scenario is hugely enticing for franchisors as it creates tremendous demands for new products and services. Add to this the fact that this region is ranked high in terms of per capita income and consumer consumption. Thus, what you have on hands is a win-win situation.

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