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Social Media 2007

Business Capital Edge announced its newest conference for communications professionals. On January 30-31, 2007, Social Media 2007, will offer presentations and case studies from corporations and organizations that already have reaped the benefits of corporate blogging and podcasting. Social Media 2007 will be held at the InterContinental Buckhead Atlanta and is geared for communications, PR, and advertising professionals to better understand how to implement Social Media.

During the course of the conference, attendees will learn how to achieve corporate buy-in to launch your social media program, discover the key steps and strategies for setting up and managing an effective blog, how to market a blog/podcast internally and externally; and how to build the business case and demonstrate ROI from leading Social Media practitioners. Attendees will leave the conference with an understanding of how their organization can benefit from producing corporate media using Social Media tools.

Social Media 2007 has an all-star line-up from leading organizations,
including ABM, Southwest Airlines, BEA Systems Inc., Scotiabank, Johns Hopkins University School of Medicine, Neal Gerber & Eisenberg, Edelman,
BrandIntel, Umbria, Farrell Kramer Communications.



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