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| MI6 Conference 2007 Propelled by the positive industry response to its early efforts, the Association of Electronic Interactive Marketers (AEIM) has expanded its Board of Directors and defined several major initiatives to lead the non-profit video game marketing trade association into 2007. AEIM has also set the dates for its annual MI6 Conference and Awards, which will take place May 8-9 in San Francisco. Advertiser Outreach — AEIM will focus significant resources to increase brand partner co-marketing and in-game revenues for the game space by creating a calendar of planned meetings with brand CMOs, media planners, buyers and agency leaders. The organization is also establishing an online resource for industry partners in need of statistics, research, glossaries and contact information. Best Practices — AEIM will develop a comprehensive "best practices" educational plan — workshops, training, certification, shared research — to ensure that game marketers are leading dynamic resources within their companies, the game industry and the entertainment industry at large. Brand Image – AEIM is not a lobbying organization, but will instead help focus the industry's marketing messages to strengthen a positive public brand image for its member companies and the electronic games industry in general. Strategic Alliances – AEIM will continue to initiate strategic discussions with leaders in other sectors of the entertainment industry in order to foster new digital partnerships that leverage the exploding global demographic of the video game space. write your comments about the article :: © 2006 Exhibition News :: home page |