|
contents | america | ||||
| Unified Wine & Grape Symposium 2007 The 2007 Unified Wine & Grape Symposium, taking place at the Sacramento Convention Center on Jan. 23 – 25, features a variety of informational sessions and a trade show highlighting the latest innovations in equipment and services available in the industry. This year's general session topics include: 10 Things You Need to Know to Sell More Wine This Decade, which translates results from surveys, market research studies and focus groups into ready-to-use information on how to cater to the American wine market, and The State of the Industry, where speakers will provide the most current analysis of plantings to match wine sales trends, the global bulk wine supply and implications for the U.S. wine production, and trends in 2006 wine sales. One of the breakout sessions will be Selling Your Wines Direct to the Consumer, which presents strategies for successful direct marketing programs using the Internet and public relations programs, and discusses the most current state-by-state information on laws and regulations governing marketing activities in the United States. In addition to the symposium sessions, the event hosts the industry's largest trade show of its kind in the hemisphere, with over 500 vendors displaying their products and services. Attendees can see the latest advances in industry equipment and talk with company representatives from around the world. write your comments about the article :: © 2006 Exhibition News :: home page |