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| 2006 Beef Quality Summit Prism Business Media's BEEF magazine announced additional details and speakers for its 2006 Beef Quality Summit, targeted to the nation's top cow/calf producers and feedlot operators. The conference, focused on assisting ranchers in marketing and maximizing profits, will take place in Oklahoma City, Okla. on November 14 – 15, 2006. The conference will feature panel presentations by major consumer beef marketing firms. Robert Cannell, supply chain director for McDonald's USA; Tony Ribble, beef category manager for Wal-Mart Supercenters; and Steve Erickson, vice president of Outback Steakhouse will kick the conference off with a discussion of how US beef consumers define quality. Additional Beef Quality Summit session topics include: "Quality, Profit and the Cattle Cycle, " "International Competition and Opportunities for US Quality Beef, " "How Producers are Getting Paid for the Quality They Produce, " "What to Look for When Selecting a Marketing Partner" and "Why Quality Matters." Related trade exhibitions by industry suppliers will offer the latest technology, products and services for beef production and management. write your comments about the article :: © 2006 Exhibition News :: home page |