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| WebTrends Customers Share Best Practices WebTrends Inc., the market for web analytics and Marketing Performance Management solutions, shared details of the pivotal role its customers are playing in driving industry best practices education and sharing online marketing optimization successes. WebTrends customers across a wide range of industries led keynote presentations and drove dialogue at the Emetrics Summit in Washington, D.C., a premier web analytics conference series, which concluded this week. Emetrics' premier keynote presentations were delivered by two marquee WebTrends customers, Xerox and The Coca-Cola Company. These global companies shared their world-class experiences, advice and best practices in leveraging analytics to optimize marketing initiatives and achieve greater results. Several other WebTrends customers — including 3M, EDS, eVantage Consulting, FirstGov (US GSA), Internet Broadcasting, Library of Congress, Monster.com and the State of California Franchise Tax Board — rounded out the conference's comprehensive agenda, providing critical insights and lessons for success using WebTrends solutions. Several WebTrends customers will join industry experts in arming attendees to accelerate optimization efforts and broaden analytics adoption across their organizations. Expert panels focused on topics critical to attaining greater success through data-driven optimization will allow attendees to tap into a wide range of expertise and best practices knowledge. Topics include: defining key performance metrics, led by Vodafone, Microsoft and Barclays; segmentation strategies that drive growth, led by Yahoo!, industry luminary Jim Novo, ExactTarget and Nationwide Insurance; and implementing web analytics across the enterprise, led by Internet Broadcasting and HSBC. write your comments about the article :: © 2006 Exhibition News :: home page |