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Florinnov's Crystallised Flowers To Bloom at SIAL Paris

Florinnov of France, a manufacturer of edible cake decorations, will launch a new range of crystallised flowers, called flor & flor, at the SIAL trade show in Paris from 22 to 26 October 2006.

The flor & flor range is made from natural flowers which are stabilised and crystallised using an innovative process, which means the flowers retain their original shape and colour. At the moment, roses, jasmine and violets are available, but a further range will be launched at the beginning of 2007 called Fruities. As well as their decorative appearance, the flor & flor flowers are edible – the fine coating is crunchy and has a subtle taste.

Florinnov, which markets its products to pastry professionals, has developed a patented industrial process that produces high-quality flowers in large quantities and also keeps the unit cost as low as possible. This procedure enables Florinnov to offer a wide variety of products within the actual market price range to professional clients. Florinnov concentrates exclusively on product manufacture, and uses a network of international suppliers for distribution.



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