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| Shop.org Annual Summit The Shop.org Annual Summit is the online retail industry's must-attend event in New York from October 10-12 at the Hilton New York. The event includes three days of sessions, including breakout sessions and an Online Retail Boot Camp, plus two expo halls with more than 100 exhibitors. Powered, provider of online consumer education programs for Global 2000 brands, announced that it is a silver sponsor at the Shop.org Annual Summit, where retailers from around the country converge to network, learn and exchange ideas around multi-channel retail. Powered will provide Shop.org attendees with retail-specific case studies, best practices and practical tips on using online consumer education to drive sales and build brand loyalty across existing and potential customers. Leading retailers such as Atkins, Gateway, HP and Sony are using Powered's pioneering consumer education programs to provide consumers with rich online learning experiences that increase sales, improve brand loyalty, and deliver new insights into consumer attitudes and buying behavior. Recent research from Next Century Media, available online at http://report.powered.com has demonstrated that consumers who complete courses are 29 times more likely to buy the sponsor's products compared to traditional media advertising, and five times more likely to buy compared to direct marketing. write your comments about the article :: © 2006 Exhibition News :: home page |