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| "Barney" leads with responsible brand messaging Lovable prehistoric TV character "Barney" will be performing live for the first time in the Middle East at the Mother, Baby & Child Show which takes place at the Dubai International Exhibition Centre (DIEC) on 14-16 December 2006. The secret behind Barney's success lies in his appeal to both children and parents, through socially responsible messaging, delivered in an entertaining style. Children see Barney as their trusted friend, one who accompanies them as they learn their ABCs, helps to develop their social skills and helps them to express and manage their feelings. To them he's a fun-loving purple Tyrannosaurus Rex, 200 million years old. Friendly, huggable and lovable they connect with his love for singing and dancing and his penchant for a peanut butter sandwich with a glass of milk. However upon closer inspection, Barney is a great resource for parents. Through five distinct areas; Sharing, Caring, Imagining, Dancing and Learning, Barney helps children develop the range of skills essential for their personal development. In essence, Barney, adored by children and trusted by parents, delivers a comprehensive skill set with lots of fun, music and laughs. These areas aim to support cognitive, social, emotional and physical development, which are critical in raising a happy and healthy child. All aspects of the learning curve are carefully researched by a team of early childhood specialists who work with the Barney production team, with a special emphasis on the unique learning styles of young children. write your comments about the article :: © 2006 Exhibition News :: home page |