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| Aaron Kahlow of BusinessOnLine to Speak at DMA's Aaron Kahlow, Managing Partner of BusinessOnLine, a BtoB Web site services company, will expose the usability deficiencies found in a majority of corporate Web sites and explain how they negatively impact online and offline marketing campaigns at the upcoming Direct Marketing Association (DMA) Conference & Exhibition in San Francisco from October 14-19, 2006. In the session titled "Why Your Web site is Killing Your Marketing Campaigns: Aligning Offline and Online Initiatives, " Kahlow will use real-world case studies to outline the key elements for building an optimal and unified customer experience as it relates to ongoing marketing initiatives – starting with the Web site. Aaron Kahlow is an experienced and established Internet marketing veteran with over a decade of Web site success stories under his belt. Offering both credibility as a successful businessman and experience in the new and rapidly evolving field of Internet marketing is a rarity. Kahlow and BusinessOnLine have created Web solutions for many Fortune 500 companies, as well as for over 500 manufacturing clients. Kahlow is known for his ability to demystify the art and science of Web site optimization into easily understood and applicable terms for the businessperson. write your comments about the article :: © 2006 Exhibition News :: home page |