ASDA Sponsor Best Green Packaging Design Category

ASDA one of the big four supermarkets has aligned itself with the Green Awards, by sponsoring one of the 12 Green categories - Best Packaging Design. Satellite Marketing Communications, producers of the Green Awards says the move by ASDA will give the awards even broader appeal and more gravitas.The Green Awards , which will be held at the historic Guildhall in London, 29 November 2006, is a unique and inspiring national event which will showcase the value of sustainable development through powerful communications and marketing strategies.

ASDA's sponsorship comes hot on the heels of their recent announcement in July to stop sending waste from its stores to landfill sites. It also wants to help customers reduce the amount of rubbish they throw away each week. The supermarket announced it will stop sending any waste produced by its 307 food stores to landfill sites by 2010. It has also embarked on a complete review of its own label packaging to reduce the amount of household rubbish which shoppers throw away each year. The ground-breaking commitment by ASDA means that everything the supermarket disposes of at the back of its stores will be recycled, reused or composted instead of being sent to landfill.

ASDA has already successfully redesigned all its salad bags, reducing the thickness of the plastic by 15%, and removed an unnecessary cardboard sleeve on a selection of its ready meals. The redesigned packaging is now set to be rolled out across dozens more food products in the coming months.

The impetus behind the Green Awards is the recognition of the increasing role of marketing in pushing sustainability to the top of the corporate agenda. Marketing communications have such an enormous reach, their power to stimulate change is impossible to ignore.

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