Entertainment and Media Forum

Entertainment, media and marketing leaders will examine new ways to deliver content at the 2006 Entertainment and Media Forum, October 18-19 in Beverly Hills, CA. MFM Trade Meetings will host the event at the Beverly Hills Hotel.

The Forum, now in its third year, aims to provide a comprehensive overview of the trends, technologies and consumer behaviors impacting media and entertainment, and how successful marketers and advertisers are responding. In case studies and panel presentations, participants at the 2006 event will examine how to reach and engage today's consumers.

Speakers will include experts such as Linda Yaccarino, executive vice president of entertainment and marketing for Turner Broadcasting. She will be discussing how product integrations can be both entertaining and effective. Ian Schafer, CEO and founder of Deep Focus, will describe how entertainment companies are reaching consumers with innovative campaigns that utilize multiple media channels. Pam Kaufman, executive vice president of worldwide marketing and promotions for Nickelodeon, will explain how her network successfully promotes and markets its content despite a cluttered media environment.

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