SWMX To Exhibit at them ERA Annual Conference

SWMX, Inc. a electronic marketplace for buying and selling radio and television advertising time, will be among the exhibitors at this year's Electronic Retailers Association annual convention at the Mirage hotel in Las Vegas, Nev., Sept. 10-12. Attendees should visit booth 215 for demonstrations of SoftWave's exchange marketplace or to learn more about the organization. Executive interviews also are available.

SoftWave Media Exchange is a revolutionary Internet-based marketplace that lets advertisers quickly and easily create targeted, ROI-based advertising campaigns and enables broadcasters to maximize the value of their inventory on a moment-to-moment basis, resulting in increased efficiency and profitability for both parties. In a matter of minutes advertisers are able to create "instant networks, " targeting media buys according to their desired criteria, including location, cost, format, audience demographics and more. Advertisers and broadcasters alike benefit from SWMX's ability to track sales, handle billing and distribute content.

Unlike auction- or subscription-based models, SWMX is structured to provide similar pricing and efficiency as a modern securities exchange, but with the added functionality of integrated campaign and inventory management tools. SWMX is an opt-in marketplace designed to serve the broadcaster and advertiser equally. There is no hardware to purchase, no software to install and no contractual obligation to transact, enabling advertisers and broadcasters to execute sophisticated media transactions on one platform, in one process, in real time, from any computer with an internet connection.

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