Smiley and Heyward as Lineup Speakers at PRSA`06 Conference

Broadcaster, author, advocate and philanthropist Tavis Smiley and former CBS News president Andrew Heyward will share their words of wisdom during the Public Relations Society of America (PRSA) 2006 International Conference, Benchmarking Your Public Relations Strategies with the Best, Nov. 11-14, at the Grand America Hotel in Salt Lake City.

The Conference kicks off with Smiley and Newsweek managing editor Jon Meacham on Sunday, Nov. 12. Monday's General Session features former CBS News president Andrew Heyward. He will share his insights during his session, "News in a Digital World: How it's Changing and Why You Should Care".

More than 2,000 public relations professionals and students from around the world are expected to attend the PRSA 2006 International Conference, which will feature more than 100 professional development opportunities, including innovative workshops, seminars and Master Classes. Newly added for the Salt Lake City Conference will be daily "Coffee and Conversation" sessions offering an in-depth look at the history and culture of Utah, as well as "Fireside Chats" an exclusive opportunity to discuss the public relations profession with Richard Edelman, president and CEO, Edelman, and Harold Burson, APR, Fellow PRSA, founder and chairman, Burson-Marsteller. There will also be networking dinners, an exhibition hall featuring the latest industry products and services, and other activities designed to inform, educate and stimulate the thinking of the public relations professionals attending the premier public relations event of the year.

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