Codasip Strengthens Senior Leadership Team
Rupert Baines Joins As Chief Marketing Officer
Munich, Germany – September 9, 2021 – Codasip, the leading supplier of customizable RISC-V processor IP and tools, announced today that semiconductor industry veteran Rupert Baines has joined the company as Chief Marketing Officer and member of the management supervisory board.
Mr. Baines was most recently Chief Executive Officer of UltraSoC, a UK-based provider of semiconductor IP and analytics solutions that put intelligent monitoring, cybersecurity, and functional safety capabilities into the core hardware of system-on-chips (SoCs). The company, based in Cambridge, was sold to Siemens in June 2020.
“I am very pleased to welcome Rupert to the Codasip team, ” said Dr Ron Black, Executive Chairman of Codasip. “He brings a wealth of experience in RISC-V and semiconductors, which are core to Codasip, and his strategic insight is a key part of our plans.” Dr Karel Masarík, Founder and CEO of Codasip, commented: “We worked very closely with Rupert and the UltraSoC team for many years and were extremely impressed by how he positioned and built the company. We are pleased to welcome him as part of the team as we grow.” Mr. Baines continued: “Codasip has very strong technology and very good customer traction but has not been as well known as it deserves. From marketing perspective, this is a great opportunity and an exciting challenge that I can't wait to meet.”
Prior to his tenure at UltraSoC/Siemens, Mr. Baines held senior executive positions in technology companies such as Real Wireless, Mindspeed Technologies, and Picochip. His broad work experience includes strategic consultancy and fundraising, with several successful start-ups and exits. He is a Fellow of the IET, holds degrees in Electronic Engineering from the University of Hull and an MBA from IESE.