Expo Real: broad-based confidence
Expo Real points the way to new beginnings: from October 11 to 13, 2021, the real estate industry will come together face to face in Munich again. A sophisticated protection and hygiene concept ensures that participants can experience a safe trade show in the five halls. The successful pilot trade fair TrendSet showed how much the personal exchange is coveted.
"The importance of Expo Real as an international trade fair for property and investment is unbroken. We witness a huge demand for face-to-face encounters and have taken every precaution to ensure a safe stay for everyone involved, " explains Klaus Dittrich, CEO of Messe München. An impressive start for the trade fair business was made in July by TrendSet: compared to the previous year, the trade show recorded an increase in visitors of almost thirty percent. After IAA Mobility and OutDoor by ISPO, Expo Real will be the fourth trade fair to be held in Munich this year. "And the will of exhibitors to come together at Expo Real is strong."
To date, more than 800 companies—exhibitors as well as co-exhibitors—have confirmed their participation. The number of registrations will further increase because the main exhibitors on the numerous joint pavilions are now registering additional co-exhibitors. Exhibitors already registered include real estate companies as well as cities, regions and countries. The companies Zech and Goldbeck even decided to increase their booth space this year; others, such as TREI Real Estate and ZAR Real Estate Holding, will participate with their own booth for the first time. Start-ups are also seeking access to the market: in the Tech Alley, the planned capacity of 30 participants is almost fully booked already.
This year, the conference program in the Expo Real Forum will focus on the impact of the COVID-19 pandemic and climate protection. The Planning & Partnerships Forum will again be about healthcare, hotel and logistics property, while the Real Estate Innovation Forum will provide a stage for start-ups and the Discussions & Networking Forum for exhibitor events. As in previous years, the CareerDay will bring companies and young professionals together on the fair's third day.
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