contents

business
 
editorial
news
press room
press service
information
trade fairs
classifieds
useful links

Tikkurila to partner with Vallila

Tikkurila and Vallila Interior will start a partnership, which will make it easier for consumers to select matching wall colors and Vallila curtain designs to create harmonious interiors.

Vallila's upcoming AW15 collection will feature wall colors, selected by Vallila designers, matching each curtain design in the collection, in the Vallila curtain packages, stores and the www.vallila.fi online store as well as the www.tikkurila.fi website. The colors have been selected from Tikkurila's Feel the Colour collection, and any Tikkurila interior paint can be tinted to the selected colors.

"A person decorating their home often falls in love with one element, say a color, and wants the same feeling everywhere in the home. We want to make it easier and more convenient for consumers to fulfill their dreams. This partnership will bring designs by professionals within the reach of all interior decoration enthusiasts. Nearly all stores selling paint offer large color models of the shades in Tikkurila's Feel the Colour collection that the customer can bring home. In this way, they can take their time and assess whether the color matching their favorite curtains fits their home environment. We want to help customers succeed in their interior decoration projects, " says Sari Kallio, Tikkurila's Marketing Manager.

At best, the partnership will encourage consumers to use bold, expressive color combinations in their interior decoration projects. It will also be a natural extension to Tikkurila's Feelings concept, which makes it easy to find matching color combinations for interiors.



write your comments about the article :: © 2015 Construction News :: home page