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| Watts Group invests in strategic customer relationship management Leading consultant to the property and construction industry, Watts Group PLC, has implemented Lexis InterAction, a reputable customer relationship management (CRM) system for the professional services sector, from LexisNexis Enterprise Solutions, a provider of content and technology solutions. The solution is assisting Watts in achieving its strategic business targets through the adoption of the CRM discipline for new business development, improved client communication and enhanced customer care. InterAction is available to users in Watts' eight offices across the UK and Northern Ireland. InterAction is facilitating a coherent and consolidated approach to sales pipeline management. Unlike previously when business development activity was monitored via spreadsheets by individual offices, InterAction has enabled a centralised approach. All the offices now follow a uniform methodology for business development and have complete visibility of the organisation's sales pipeline. write your comments about the article :: © 2014 Construction News :: home page |