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| ABB is the most valuable business-to-business (B2B) brand in Switzerland ABB, the leading power and automation technology group, has been ranked seventh as a new entry on Interbrand's annual list of the most valuable Swiss brands, making it the most valuable B2B business brand in Switzerland. This year, for the first time, B2B brands were included on the list. The global brand consultancy values the ABB brand at around 5 billion Swiss francs. The inclusion of B2B companies for the first time recognizes their importance to the Swiss economy, according to Interbrand. ABB had global revenues of almost $42 billion in 2013 and has 150'000 employees in more than 100 countries. Its portfolio of leading power and automation solutions include drives that saved more than 400 teraWatt hours (TWh) in 2013, equivalent to the electricity consumption of 100 million EU households. The company is also pioneer in fast-charging infrastructure for electric vehicles and has won record-setting orders in Estonia, the Netherlands and China. ABB invests around $1.5 billion annually in research and development and employs about 8'500 technologists. In 2013, ABB had the most patent filings of all Swiss companies and won multiple awards for its innovations. In early 2014, ABB won the prestigious Zayed award as a global sustainability leader. "Thanks to consistent brand management, ABB conveys an image of excellent technical quality and high performance, and clearly communicates its contributions to solving today's global challenges, " said Michel Gabriel, Managing Director of Interbrand Zurich. "The role of brands in the B2B sector has increased continuously in the past few years because many companies have recognized that in highly competitive global industries, branding is one of the few mechanisms they can use to set themselves apart from the competition in the long term, " Gabriel added. "So a strong brand is a definite competitive advantage." write your comments about the article :: © 2014 Construction News :: home page |