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| WindMade label standard presented to US market WindMade, the first global consumer label for companies using wind energy, was presented to the public today, on Global Wind Day (15 June). The WindMade initiative took shape as the proposed WindMade technical standard enters a two-month public consultation period. The proposed standard requires participating companies to source a minimum of 25 per cent of their electricity demand from wind power. This level is set to strike a balance between an ambitious target and an achievable goal for progressive companies striving to make a tangible impact. The development of the WindMade label has progressed swiftly since its introduction at the World Economic Forum in Davos in January 2011, with the standard for companies and organisations presented today. Work on the more multifaceted WindMade standard for products is scheduled to begin later this year. The public consultation period was launched at an event in New York City, which also saw the introduction of WindMade's newly appointed CEO Henrik Kuffner. "I firmly believe that today's launch is the beginning of a movement that will make a real difference to investments in wind power around the world, and I am very excited to be given the opportunity to spearhead this effort" he said. The proposed WindMade standard was developed by a Technical Committee, consisting of experts from the World Wildlife Fund (WWF), AWEA, LEGO, Climate Friendly, Gold Standard, and Vestas, with Öko-Institut and PricewaterhouseCoopers acting as advisors. In addition, the first draft of the standard has been reviewed by a Sounding Board, which is comprised of representatives from international companies and organisations including Walmart, 3Degrees, Better Place, Dong Energy and others. Pioneered by Vestas Wind Systems, the WindMade initiative was founded as a cooperation between the GWEC, WWF, Vestas, LEGO, the UN Global Compact, PwC (as official Verification Partner), and Bloomberg (official Data Provider). Following contributions from the public consultation, which will close on 15 August 2011, the final WindMade standard for companies is expected to be presented in September. This will mark the starting point for companies to officially begin applying for WindMade membership and to undergo the certification process. Details of product certification and labelling will follow later in the year. write your comments about the article :: © 2011 Construction News :: home page |