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WindMade appoints first CEO

Henrik Kuffner has been appointed as the first CEO of the newly created WindMade organisation. He took up his position on 1 June 2011 and will lead the creation of a global consumer label for companies and products using wind power.

From 2002 to 2011, Mr. Kuffner served as Director General of the International Wool Textile Organisation (IWTO), where he was instrumental in promoting the global wool sector. He closely cooperated with the The Woolmark Company, the worldwide marketing arm of the wool sector, and owner of the Woolmark consumer label. In this position, Henrik represented the sector to stakeholders, companies and consumers around the world.

First initiated by Vestas, WindMade was founded by some of the leading international organisations in the field of wind power, environmental conservation, certification and consumer products. The founding members include the Global Wind Energy Council, WWF, Bloomberg, PriceWaterhouseCoopers, the UN Global Compact and the LEGO Group, in addition to Vestas.

Since its first announcement at the World Economic Forum Davos in January, the WindMade project has made substantial progress. A technical committee comprised of leading experts has developed the first technical standard which specifies the requirements for companies to qualify for the WindMade label.

This proposed standard will be presented to the public for consultation at a media briefing on 15 June 2011 (Global Wind Day) in New York City, at an event hosted by the American Wind Energy Association (AWEA) and the Wind Energy Foundation.



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