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| Jones Lang LaSalle CMO updates Oxford Dictionary of Marketing The revolutionary shift of marketing in the new millennium has prompted Jones Lang LaSalle's global Chief Marketing Officer and author Charles Doyle to revise and update the third edition of the Dictionary of Marketing published by the Oxford University Press. This book serves as a roadmap for harnessing a company's business potential through leading-edge marketing levers. The Dictionary of Marketing is a reference guide with more than 2,600 entries on topics from traditional tried-and-true marketing techniques to emerging channels and strategies. Doyle authored the first version in 2003 and the second edition in 2006 with Harper Collins. The newly updated third version includes vanguard trends and cutting-edge developments in new media including Internet marketing, social media, digital and multimedia marketing and search engine optimization. In addition, the book includes in-depth case studies from companies engaged in leading-edge marketing strategies. write your comments about the article :: © 2011 Construction News :: home page |