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| BlueLinx launches social media campaign BlueLinx, America's largest building products distributor, made industry headlines with the release of best-in-class product catalogs last year, featuring thousands of product listings, expert tips, technical specifications, and warranty information in leading categories. The company deepened its commitment to customer engagement with the launch of its 2011 social media campaign. Digital marketing channels have been on the rise in other industries for more than a decade, and as a national leader, BlueLinx has shown excellence again in the building products industry with a strategic social media presence. With a business centered on more than 10,000 products and over 70,000 SKUs, BlueLinx' social media platform will spotlight brand partners such as Nichiha and SolarWorld, biweekly sales specials, and features of its just-in-time inventory service. BlueLinx will utilize its social media pages to spotlight the company's 2011 product catalogs, which demonstrate the wide variety of products and brands available. With an emphasis on thought leadership, the company will also engage customers with relevant information on the following product categories: Siding & Trim, Outdoor Living, Roofing, Insulation, Specialty Lumber & Flooring, Metal Products, Moulding & Millwork, Structural Framing Products, Industrial & Decorative Panels, and Other Building Products. A social media presence will also serve as an additional recruiting tool for the company, as the BlueLinx Facebook page will link directly to career opportunities within the corporation. write your comments about the article :: © 2011 Construction News :: home page |