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Zumtobel opens new Light Centre in Dubai

Zumtobel, a Zumtobel Group brand, is reinforcing its presence in the Middle Eastern market with a new Light Centre in Dubai. On 2 March 2011, at a ceremony attended by some 150 guests the company's local sales office opened the new showroom where Zumtobel products generate fascinating lighting experiences. This is the second time in the current financial year that Zumtobel has invested a six-figure euro sum in the emerging markets. Only last September, the brand opened a Light Centre in Shanghai. Through these facilities the company is not only positioning itself as an international lighting solutions specialist but also making an important contribution to customer care and the expansion of customer relations.

The new 750 m² premises in Dubai offer plenty of space for the presentation of lighting solutions in practical applications. The most interesting application areas for the Middle East are offices, presentation and retail, as well as education. Zumtobel's Light Centres and Forums provide the brand with the ideal meeting places and facilities for hosting product training sessions and information events. In project business in particular, dialogue with business partners and the provision of personal advice are crucial. The Light Centre in Dubai makes the perfect setting. From this central location the company's consultants can reach out to their customers' headquarters – mostly located in Dubai – putting them in direct contact with the decision-makers. In the meantime, Zumtobel's 17 Light Centres and three Light Forums across the globe welcome an annual 20,000 visitors.



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