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| Ditec pedestrian doors now welcome Conad shoppers  Conad is short for Consorzio Nazionale Dettaglianti, or national retailers' consortium. Headquartered in Bologna, it currently comprises 8 cooperatives of retailers operating throughout Italy, unlike many large-scale retail traders. Conad was founded way back in 1962 and after a series of rationalisations and mergers among the purchasing groups, the various brands took on their own identities in the 1990s: Conad for supermarkets, Margherita and Conad for minimarkets, and Pianeta - Conad (now E.Leclerc - Conad) for hypermarkets.Conad responded to the recession by mobilising resources on several fronts: Private label, a targeted offering based on quality, focussing on health and quality, and growing its network. Conad vigorously markets the distinctive values of its brand, by strengthening the image of its Italian-ness and its strongly-rooted local presence close to its customers that makes it ideally placed to meet their needs. This strategy has seen an increasing number of new store openings throughout the country: take Pontecagnano, near Salerno, as a recent example, with an entrance created using Ditec automation and fixtures. This project also involved the installation of two automatic doors with Valor automation and DITEC PAM 45M frames featuring an anti-panic system with ASME external breakaway mobile wings. write your comments about the article :: © 2011 Construction News :: home page |