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Expo Real: the industry is on the up

For the first time since 2008, Expo Real is signalling the recovery of the industry: around 37, 000 participants - 21, 000 industry professionals, which matched last year's total, and 16, 000 representatives of exhibiting companies - attended the 13th International Trade Fair for Commercial Property and Investment. This represents an increase of 1, 000 participants compared to 2009. In terms of exhibitors, Expo Real 2010 achieved an increase of four percent, with a total of 1,645 companies.

This positive assessment was also reflected in the Expo Real visitor survey: According to Gelszus Messe-Marktforschung, over 60 percent of visitors were of the opinion that the economic situation in the industry will improve in the future.

Based on the number of visitors, the top ten countries visiting the exposition after Germany were: the UK, Austria, the Netherlands, Switzerland, France, Poland, the Czech Republic, Russia, the USA and Luxembourg.

This year, the prefix 'RE' is the central theme of the conference programme; it stands not only for real estate, but also for a new start in many areas of the industry.

"Sustainability" was also an important theme of the fair. "Sustainable buildings are always the result of a team effort, requiring cooperation from a wide range of disciplines within the real estate industry. Expo Real brings together the most important European players and thus provides a forum in which new solution concepts for sustainable real estate investments are born", said Dr. Reinhard Kutscher, Chairman of the Management Board of Union Investment Real Estate GmbH.

A total of 1,645 companies from 35 countries exhibited at Expo Real 2010, 65 more companies than in 2009. The increased demand for space came primarily from outside of Germany, with a focus on central and eastern Europe. Poland in particular had a notable presence; it increased its number of exhibitors by 60 percent compared to 2009. Austria, Russia, Serbia and the Czech Republic also increased their number of exhibitors.

Because of the national holiday on 3 October, the next Expo Real will take place from Tuesday, 4 October until Thursday, 6 October 2011 in Munich.



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