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| GGP partners with Fox and Claire’s to launch “Glee” pop-up shops General Growth Properties (GGP), one of the largest mall operators in the U.S., said Twentieth Century Fox Consumer Products and Claire's Stores, Inc. announced their partnership in the launch of an exclusive GLEE Jewelry Collection and accessory lines. The program will kick-off September 3rd with the introduction of three fully-branded GLEE pop-up shops in the Los Angeles, Chicago and New York Metropolitan areas. These pop-up shops will be followed by a rollout of the line to over 1,500 stores across the U.S., Canada, and Puerto Rico on September 9th. Claire's will support the program with an extensive multi-platform marketing campaign that will include a corporate rebranding and special online and in-store promotions. GGP has also partnered with Claire's to promote their GLEE program in over 200 malls across the country. The program will include a promotional sweepstakes running from September 9th–17th offering one lucky winner a VIP trip to Los Angeles to attend the GLEE season 2 premiere screening at the Glendale Galleria. write your comments about the article :: © 2010 Construction News :: home page |