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Volvo Construction Equipment’s customer magazine, goes interactive

Volvo has redesigned the online version of the magazine using new technology to propel it into the social media sphere, including a virtual magazine, YouTube videos, links to Twitter and an archive facility.

The online version of Volvo Construction Equipment's popular customer magazine, Spirit, has been given a makeover to increase its online presence and to bring articles to life through customer interaction. The innovative concept is launched today on Volvo's global website www.volvoce.com/spiritmagazine, together with the paper version of Spirit, issue 36.



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