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| Lafarge presents its partnership with the Pavillon France at Expo From May 1st to October 31st, 2010, Shanghai will host the International Expo, bringing together more than 200 countries and international organizations and welcoming 100 million visitors. The Expo, whose theme is "Better City, Better Life", will feature discussions on urban planning and sustainable construction. Lafarge SA, the world's biggest cement maker, wanted to be associated with this project through a partnership with the Pavillon France. The Group has been strongly implemented in China for more than 15 years. Lafarge works closely with architects, specifiers and users of its materials. These partnerships translate into support for young architects, participation in events relating to architecture and construction, promotion of books on architectural works, and sharing of its expertise and scientific and technical knowledge in the science of building materials. Jacques Ferrier's "Sensual City" project, which was selected by COFRES, the company in charge of construction and events at the pavilion, embodies Lafarge's vision of innovative and sustainable architecture. This building will allow the pavilion's 60,000 daily visitors to experience the art de vivre à la française. The building addresses the theme "Better City, Better Life" by offering a new type of urban construction. It presents numerous architectural innovations, including a lattice and a "French-style" hanging garden. This vision of urban development ties in with that of Lafarge, which aims to be a key player in sustainable construction, able to offer construction methods with a reduced environmental footprint. In a dedicated area inside the pavilion, the Group will present innovative, environmentally-friendly solutions, adapted to the problems faced by Chinese cities. Lafarge is also present in other buildings of the Expo, as supplier of the 510,000m² of plasterboard used in 17 other corporate and national pavilions, including China's for example. write your comments about the article :: © 2010 Construction News :: home page |