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| Pulte Homes, Inc. changes its name to PulteGroup, Inc. Pulte Homes, Inc., one of America's largest home building companies, announced it has changed its name to PulteGroup, Inc. The move is part of the Company's updated branding strategy, which includes a new corporate logo and brand identity standards to present a consistent look and message to customers. PulteGroup refers only to the corporate entity while the national consumer-facing brand names will remain Centex, Del Webb and Pulte Homes. Regional brands include DiVosta Homes in Florida and Fox & Jacobs in Texas. Following its merger with Centex last summer, PulteGroup embarked on an innovative strategy through which it will align its specific brands with defined homebuyer segments: Centex for first-time and value-conscious buyers; Pulte Homes for the move-up market; and Del Webb for active adults age 55 and better. The name change was approved by the shareholders in August 2009 and will not affect the Company's stock ticker of PHM on the New York Stock Exchange. write your comments about the article :: © 2010 Construction News :: home page |