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| Ferrovial presents its new corporate identity  Spanish builder Ferrovial debuts its new corporate identity, which represents a substantial change over the previous one that dated back to the 1970s. Ferrovial has launched its new logotype, which reflects its evolution and growth yet preserves the roots of a company whose history spans almost six decades. The change of corporate identity coincides with the Extraordinary Shareholders' Meeting to be held tomorrow. The Board will vote on the merger with Cintra, which represents a step forward in the strategy to create an integrated infrastructure and services company.The new logotype symbolizes the change in the business over recent years. Ferrovial has diversified its businesses and the countries in which it operates to become a leading global group in transport infrastructure and services, highlights Juan Francisco Polo, Director of Communication and Corporate Responsibility for the company. In addition to its own logotype, Ferrovial will unify the corporate identity of seven of the Group's main companies: Cintra, Ferrovial Agroman, Budimex, Cadagua, Cespa, Amey and Ferroser. Cintra and Cespa will retain their original symbols within the same line of identity selected by the group. This will help to identify each of the subsidiary companies' activities with those performed by the Group itself. BAA, Webber and Swissport, for business and activity reasons, will retain their original logotypes. The company's new identity will be gradually phased in during 2010. SUMMA, one of the leading firms in corporate identity and graphic design, has been responsible for the development of the new corporate identity in collaboration with Ferrovial's Department of Communication. write your comments about the article :: © 2009 Construction News :: home page |