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Link between Material Vision and Techtextil appeals to sector

23,300 trade and professional visitors came to the two trade fairs, Material Vision and Techtextil, in Frankfurt am Main from 16 to 18 June. 19 percent of them gave Material Vision as one of the pivotal reasons for their visit. And some 4,400 visitors came to see for themselves the range of materials for product development, design and architecture that were on offer. The level of internationality for trade and professional visitors rose from 18 percent in 2007 to 26 percent.

"Holding it in parallel to Techtextil resulted in the synergies at Material Vision that we had expected - both for visitors and for exhibitors, " says Detlef Braun, Member of the Board of Management of Messe Frankfurt. "The topic of modern materials attracted more visitors, and significantly more designers, product developers and architects came from abroad. The consistently positive feedback from the exhibitors confirms that we are on the right track with this concept and that, with it, we are offering the sector new prospects for development."

The fourth edition of Material Vision offered a platform to 37 manufac-turers of pioneering materials. Companies made contact with designers, product designers and architects, in order to develop the potential for new applications of their materials together with them. The spectrum of materials on show ranged from polymers, metals, ceramics, wood, concrete, stone and mineral materials, to composite materials, materials derived from sustainable feedstock and nano materials.

The lectures that were offered on the first two days as part of the complementary programme at Material Vision met with a great reception. A total of 700 attendees took advantage of the range of information on offer from the exhibitors and the five European networks represented, including modulor - material total, MatériO SAS, Material ConneXion, Architonic and the Materials Archive in Zurich. The speakers gave a good overview of the entire spectrum of their products and services. The subsequent presentation by the Young Professionals and the discussion on the topic of "Materials and Networks", chaired by Helge Aszmoneit from the German Design Council, completed the proceedings. Both special shows, "textiles4design" by the Nicola Stattmann design studio and the "Be inspired by nature" show by the French materials agency matériO, proved to be a mag-net for the public on all three days of the trade fair.

Another highlight was the award ceremony for the Design Plus Award, conferred by Messe Frankfurt and the German Design Council. 36 products, which stand out because of the combination of innovative materials, successful design and intelligent functionality, were singled out for the Design Award. The prize-winners come from Germany, Belgium, Denmark, France, Korea, Switzerland and the USA. Altogether there were 160 submissions from 15 different countries. This was the third time that the Design Plus Award has been presented at Material Vision. The organisation of the competition lay in the hands of the German Design Council.

The next Material Vision will be held from 24 to 26 May 2011, once again in conjunction with Techtextil.



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