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NürnbergMesse acquires Brazilian exhibition company

NürnbergMesse sets the growth signal to green and doubles its foreign turnover to 10 to 15 million euros through the purchase of the Brazilian exhibition organizer Nielsen Business Media Brasil. NürnbergMesse Brasil, as the youngest subsidiary will be called, will in future organize ten events of its own in São Paulo in the sectors of pharmacy, cosmetics, analysis, glass technology, kitchen and bathroom, pet and veterinary supplies, food and beverage industry, and sustainability. Furthermore a building exhibition has been licensed to Argentina. The company achieved a turnover of over seven million euros in 2008, employs a permanent staff of more than 20 and is managed by Ligia Amorim, 47.

The seller is Nielsen Business Media (NBM) with headquarters in New York. NBM is one of the many subsidiaries of the Nielsen Company, one of the world market leaders for marketing and media information and for services in the B2B sector. Nielsen Business Media Brasil was in turn the only company in the Nielsen Group outside the USA that organized trade shows and exhibitions.



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