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| Nuremberg is to become Germany's 5th largest exhibition venue NürnbergMesse, one of today’s fastest-growing exhibition companies in Europe, takes off with ambitious growth targets: "In line with our approved Strategy Update, we aim to double our turnover from 150 million euros in 2008 to 300 million euros and become one of the ten largest exhibition companies in the world by 2020, " says Managing Director Bernd A. Diederichs. The Nuremberg location plays a key role in this strategy and is to be developed into the fifth largest exhibition and congress venue in Germany, according to the new Chairman of the Supervisory Board of NürnbergMesse, Dr. Markus Söder, Bavarian Minister of the Environment and Public Health. NürnbergMesse is hardly noticing the effects of the finance market crisis and economic downturn at the moment. The company more than doubled its turnover from 70 to currently 150 million euros in the last ten years. Growth in the financial year 2008 was particularly clear: 20 per cent more than the two previous years. This record growth brought the company a new record turnover and at the same time set a whole series of new records for key exhibition figures compared with 2006: for example, for the number of exhibitors (plus 11 % to 27,286), the space sold (plus 6 % to 885,000 m²) and the number of trade visitors (plus 7 % to 895,000). The internationality of the company's own events at NürnbergMesse has increased again. This is meanwhile 51 per cent for exhibitors and 37 per cent overall. This makes Nürnberg one of the seven most international exhibition venues in Europe. But this alone is not enough. At the same time NürnbergMesse intends to consistently internationalize and establish its exhibitions in all major regions of the world economy. The NürnbergMesse Group is currently present with ten events in Russia, China, Japan and North and South America. This exhibition portfolio is to be expanded to over 40 events. In line with the NürnbergMesse strategy, international turnover is to increase more than six-fold from the over eight million euros last year to 50 million euros in 2020. Nuremberg is to become Germany's fifth largest exhibition and congress venue by 2020. For over ten years, Nuremberg has persistently held seventh place in the ranking – after Düsseldorf, Frankfurt, Hanover, Munich, Berlin and Cologne, and well ahead of Stuttgart, Leipzig and Essen. But this ambitious target will not be achieved without investment in the event portfolio and site. Söder therefore also announced strategic investments of some 300 million euros by 2020. The reconstruction of the central area of the Nuremberg exhibition and congress centre starts in a few weeks. A completely new entrance, service and congress area is to be built by autumn 2010. The spectacular architecture with an 8,000-m² segmental roof that also spans the forecourt and a new light and spacious entrance building of 4,400 m² create a fitting entrance for the international exhibitions and congresses. The new building became necessary because the old central area, which originates from the first building phase on the site at the beginning of the 70s, was no longer capable of meeting the growing requirements for visitor registration, modern congress facilities and sufficient catering and service areas. NürnbergMesse will invest a total of more than 55 million euros in the Nuremberg exhibition and congress centre in 2009 and 2010. write your comments about the article :: © 2009 Construction News :: home page |