|
contents | business | |||||||||
| Sperian's safety message is really handy  Working in close conjunction with BAM Construct UK, one of the UK's leading construction services organisations, Sperian Protection has developed a novel and effective method of using protective gloves as a medium for delivering safety messages to workers in the construction industry. The messages are indelibly printed on the cuffs of the gloves that are safety wear on BAM Construct sites. They are, therefore, seen by the workers every time they put on or remove their gloves. "This is, if you like, a form of Trojan messaging, " said Frank Garnett, Director at BAM Construct UK, "the workers see the safety messages all the time and, whether they are directly aware of them or not, they register subliminally. We are, therefore, confident that the result will be a further enhancement of the already very high safety standards on our sites."Prior to full-scale production of gloves with two messages, "Your safety is in your hands" and "Safe behaviour saves lives", Sperian supplied sample quantities to BAM Construct, where they received an enthusiastic reception. write your comments about the article :: © 2008 Construction News :: home page |