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| Planning visit to an exhibition: just like child's play More than 10,000 exhibitors and about 50,000 products are currently presented on the 13 online industry platforms of NürnbergMesse. Many of the Nuremberg exhibitions are growing constantly. The ask platforms on the Internet have long been indispensable tools for visitors' detailed preparation, as ask enables information about the exhibitors to be called up around the clock. The number of users of the ask platforms speaks for itself: the platforms have already been visited some 30 million times. Each of the 13 online industry platforms offers trade visitors and journalists extensive information about the exhibitors and products at the various exhibitions. The breakdown of products by sectors, manufacturers and product groups guarantees a rapid overview. Short descriptions and photos enable product comparisons on the screen and new products are listed separately. The data is compiled by specially trained editors, which saves extra work for the exhibitors, whilst the amount of information for each exhibition is growing all the time. The usage statistics show that especially the search for specific products and new products is one of the most popular functions of the ask platforms. Personalized newsletters also keep visitors up to date without overloading their mail box: The newsletter is only sent when news is received on the main topics selected by the user himself. Another tool helps to arrange appointments and enables the user to compile, save and print out individual lists of exhibitors. The various industry platforms also score with a number of interactive features. The most frequently used of these are direct inquiries to the exhibitor (supplier), bookmarking own search results and telling a colleague about companies or products. According to leading communication experts, particularly the latter feature is increasingly important in view of the constantly growing flood of information. The visitors value such recommendations and the exhibitors accordingly appreciate the advantages of the ask platforms, as better informed visitors ultimately mean more effective contacts at the exhibition. write your comments about the article :: © 2008 Construction News :: home page |