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Decorate Life kicks-off autumn, winter and Christmas business

With around 70,000 visitors from all over the world, the new Decorate Life at Frankfurt Fair and Exhibition Centre from 4 to 8 July combined show exceeded the number of visitors predicted by the organisers, Messe Frankfurt, before the doors opened. Encouraging is the further increase in the level of internationality on the trade-visitor side. 35 percent of buyers travelled to Frankfurt from outside Germany. This represents an increase of six percent compared to Tendence 2007 with double-digit rates of growth being recorded by many countries including Italy, Portugal, Turkey, France and Switzerland. Also well represented were Japan and the entire Middle East. The trade-visitor quality was also good and was reflected, inter alia, by an unchanged, high level of purchasing and decision-making authority. Buyers awarded the range of exhibits top marks in terms of variety and quality. Moreover, 88 percent said they had also achieved their goals for the fair this year and were satisfied to extremely satisfied with the products to be seen.

In contrast to this was the decline in the number of German dealers, which can be traced back primarily to the downbeat economic prognosis. 19 percent of German visitors rate the current economic situation as being poor, which represents a decline of six percentage points compared to Tendence 2007 and seven compared to Ambiente in February 2008. The industry sees the coming months even more pessimistically with 41 percent of all companies polled saying they consider the current economic situation to be bad.



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