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| Decorate Life to shape new trends in living  How will the modern generation live tomorrow? From 4 to 8 July 2008, a new show, Young Living Trends at Tendence, part of the Decorate Life combined fair, will be devoted to this exciting question. For this, the trend show will be presenting three key types of consumer: "urban nomads", "conscious people" and "party people". Adventure, optimism, networking – urban nomads are the world's winners. At home in their global village, they maintain relationships with like-minded people around the world – in New York, London, Berlin, Frankfurt, Amsterdam, Tokyo and Buenos Aires.They enjoy a modern, brand-conscious lifestyle. Indulgence, the avant-garde, individualism and a never-ending passion for all that's new drive urban nomads from one bustling metropolis to the next. Their furnishings are minimalist, urbane and flexible. Mobile furniture suits ever-changing living scenarios. Mementos from distant lands, exquisite design objects and specially chosen home accessories create a distinctive style in any new home. Nature, the future, responsibility - conscious people know that earth needs to be nurtured. Contemporarily and single-mindedly, they get together with others of the same mindset. Within a modern media network, they re-interpret traditional values such as conscientiousness, friendship and the family. They buy with their heart not just their head, purchasing products, which not only please them but also match up to their own convictions. Disposable, mass-produced, cheap products are out of the question. Sustainable, organic products are a must. Feel-good purchases, even of mundane products, can flatter the soul. Naturalness defines the living style of conscious people. The choice of material is based on ecological criteria and socially responsible manufacturing methods. Furnishings are expensive with longevity in mind. Emotional elements meet minimalist forms – the seasons and moods find expression in natural accessories. Cliquey, fast and fun – party people know what they want – never to grow up. They move from one trendy bar to the next club in large groups. They come alive during the night and allow their impressions to flow into their creative work during the day. They buy whatever is fun. Today, colourful and kitschy, tomorrow cool and stylish – tastes change in the pulsating rhythm of the techno and house music, which perpetually accompanies them. Whatever happens, it's important to be up there with it. The homes of these trendsetters suit their turbulent lifestyle perfectly. Constantly changing and always ready to welcome a horde of party people for a party or sleepover. Here, a wild style mix somewhere between design object, plastic gadget and souvenir rules. The trade fairs Tendence Autumn + Winter, Collectione Preview Spring + Summer, together with the new Outdoor Living platform, will be taking place from 4 to 8 July and The Design Annual, the showcase for high-end design from 4 to 7 July, under the title Decorate Life, at the Frankfurt Fair and Exhibition Centre. The special display area Young Living Trends, which features furniture for a modern, urbane lifestyle, introduces visitors to a new and exciting product segment. write your comments about the article :: © 2008 Construction News :: home page |