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| Brand Builder Award goes to Tikkurila The Brand Builder Award of the Year is the renewed type of recognition of the Finnish Association of Advertisers' Advertiser of the Year Award. In addition to the name, the grounds for assessment and related processes of the award have been renewed. Attention is now being given more to, for instance, protection of the trademark. The first Brand Builder of the Year recognition was received by Tikkurila Oy, which is responsible for Kemira's paint business. This recognition is being given each year to one member enterprise of the Association which has been a model example in its marketing communications. As new aspects in selecting the Brand Builder of the Year, emphasis is being given to how well the enterprise has succeeded in systematic and sustained brand management and how it has taken the protection perspective of its trademarks into consideration. write your comments about the article :: © 2008 Construction News :: home page |