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SINA, E-House build China's largest real estate portal

SINA Corporation, a leading Internet portal in China, and E-House (China) Holdings Ltd, China's leading real estate services provider, jointly held a press conference to announce the formation of a new venture to build the largest online real estate portal in China. SINA is spinning off its real estate channel (http://www.house.sina.com.cn ) and home decoration channel (http://www.jiaju.sina.com.cn ) and contributing the related online advertising business into the new company, while E-House is providing exclusive license of its proprietary CRIC database to the new company and will develop certain online products and related fee-based services for the new company. SINA is the majority shareholder of the new company.



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