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| BASF announces ambitious goals for construction chemicals division  BASF announced ambitious goals for its Construction Chemicals division. "The market for construction chemicals has a volume of €29 billion and is growing at 4 to 5 percent per year. Our goal is to grow by 7 to 8 percent per year in the coming years in this attractive, innovation-driven market and thus double our sales to approximately €4 billion by 2015, " said Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF Aktiengesellschaft and responsible for the Performance Products segment, at a press conference in Trostberg, Germany.BASF aims to achieve its goals in three ways: First, it plans to transfer technologies that are successful in one region to other regions. Second, BASF's competencies, for example in research and development, will be used to create better product solutions and achieve rapid market entry. Finally, BASF aims to generate more business in growth markets such as Asia and Eastern Europe. Acquisitions in growth markets are also to play a role in achieving these goals, an example being BASF's acquisition of Chinese concrete additives producer, Hi Con, in December 2006. Dr. Bernhard Hofmann, head of BASF's Construction Chemicals division, highlighted four key trends in the construction industry with which BASF is aligning its business strategy: * Buildings and structures are expected to have a considerably longer lifetime. This cannot be achieved without construction chemistry. * The spectrum of cements and additives such as sand and gravel is constantly expanding. BASF must be able to tailor its concrete admixture products to these changing requirements. * Customers are increasingly calling for lower costs in terms of material, energy and capital on the one hand and faster completion times of building projects on the other hand. * The interest in energy efficiency in the use of the finished buildings has increased enormously and is likely to grow further. write your comments about the article :: © 2007 Construction News :: home page |