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| HBO Shop opens in New York City  Designed by Gensler in collaboration with Imaginary Forces, the first HBO Shop has opened on 42nd street near Times Square. In the spirit of HBO's tag line, "It's not TV, it's HBO", the new HBO Shop is more than a store, it's an immersive and sensory retail experience. The 750-square-foot Shop offers visitors a unique glimpse into the HBO brand and programming through a carefully choreographed interplay of changing color, light, program footage, and architecture. JT Magen and Company, Inc. was the contractor.The HBO retail experience features specially formatted and edited content from such HBO series as "The Sopranos" and mini-series like "Rome", along with related show merchandise. The content was custom created by Hollywood- and New York-based design and branding studio Imaginary Forces together with HBO exclusively for the store. A life-size, physical metaphor for a television, The HBO Shop offers a grand-scale three-dimensional experience in a relatively small space—a multi-faceted, multi-media gem that stands out among the giant flat screens of Times Square. Fully transparent from the street, passersby visually enter the HBO retail space before ever physically entering the store, beckoned by one of the largest street-level flat-panel displays in New York. Inside, a sequential series of plasma screens form a spatial canvas for orchestrated cinematic performances of a seasonally featured show. write your comments about the article :: © 2007 Construction News :: home page |